Many charities depend on legacies for up to half of the money they raise. Capacity Marketing is the organiser of the highly successful Free Wills Fortnight campaign and has more recently set up the National Free Wills Network which helps charity organisations achieve this.

Creatiscope were approached by Capacity Marketing to develop two visual brands from scratch. We presented brand identity options to Capacity that demonstrated a clear understanding of the target audience, aged 55 and over, and a flexibility to the design that is important to ongoing campaigns on national and regional levels.

Marketing collateral designed and produced by Creatiscope includes leaflets, dispensers, posters, websites and local press advertising.

Client benefits

• Creative visual brand ideas that appeal directly to the target audience
• Long-term planning for future campaigns
• Full understanding of the specific marketing strategy